<aside> 👋 This sprint is focused on converting merchants to the $1 offer plan

Role: UX Writer

Teams: Product Manager, UX Designer, Engineer, Quality Control

Platform: Built for Shopify

Tools: Figma, Atlassian

</aside>

1. Context and Goals

<aside> 💡 Context: Ali Reviews wanted more users to continue with the $1 offer when they chose the free plan. While users were viewing plans and selecting the free plan, we offered $1 for the first month. They were then charged for the paid plan in the second month, allowing them to try all paid plan features.

Ali Reviews wanted to increase the number of paid users by introducing a $1 first-month offer for users who selected the free plan.

• Goal: Convert free users into paid users by letting them try premium features at very low risk.
• Challenge: While encouraging conversions, we also needed to ensure trust and avoid increasing same-day uninstalls (already a major problem). </aside>

2. Experiment design

We designed two pricing page variations and ran an A/B test:

Version A – Transparent Approach

• Clearly displayed both the Free Plan ($0) and the AI Features Plan ($1 first month, then $14.95/month).
• Users could easily compare benefits and make an informed choice.
• CTA: “Keep Basic plan” vs “Try AI features for free.”

👉 Hypothesis: Clear, transparent information would build trust and reduce uninstall rates.

Version B – Marketing-Heavy Approach

• The Free Plan placement was less visible compared to the Super Plan.
• Stronger promotional headline (“Unlock Super 14 Days Free, Then Enjoy Your First Month for Just $1!”).
• CTA: “Maybe later” vs “Grab the deal.”

👉 Hypothesis: By hiding the free plan, more users would “default” to the paid plan and increase conversions.