I. Background MVP

In 2024, 35% of Import Review-related requests were for new source platforms; this increased to 42% in Q1 2025, indicating a rising demand for broader review import coverage.

1. Objectives and Solutions of MVP

In 2024, 35% of Import Review–related requests were for new source platforms; this increased to 42% in Q1 2025, indicating a rising demand for broader review import coverage.

1. Objectives and Solutions of the MVP

• Stage 1: Validate users’ need and willingness to pay to import reviews from high-quality sources.
• Build a request-based system for importing reviews from additional platforms.
• Offer one-time payments for each new source to monetize flexibility.

1. Key MVP metrics:

Request Intent Rate: > 5% of users (based on ~1,500 users/week ≈ 75 clicks/week)

Request Submission Rate: > 10% of users who clicked (≈ 8 requests/week)

Payment Completion Rate: Aim for ≥ 30–40% during the MVP (≈ 6–9 paying users/week, ≈ 5% increase in revenue/week)

Design MVP: https://www.figma.com/design/7vc0wHXQDKFQZDSMfY1egh/Casestudy--error-and-Custom-source?node-id=1-6733&t=rolJsN9vqS1eLHlN-4

II. Objective and solution of improvement

MVP outcome

The MVP succeeded, but the conversion rate was low—only 4–5 paying users.

Next step: Improve UX copy and UX design.

Problems (from Amplitude funnel + user interviews)

• Unclear value:

  Users don’t understand what this feature does or what they get for the fee. They have questions, but the page doesn’t answer them.