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Role: UX Writer

Product: TrueProfit — profit analytics for eCommerce merchants

Tools: Figma, Atlassian, Amplitude

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I. Overview

TrueProfit helps merchants track real-time net profit by syncing Shopify order data and calculating the Cost of Goods Sold (COGS).

If merchants set up COGS incorrectly, every profit report becomes inaccurate—breaking the product’s core promise and eroding user trust.

My Role: UX Writer in a cross-functional squad with Product, Design, and Development.

I contributed by:

• Clarifying confusing terms and states
• Improving discoverability of advanced features through labels and helper text
• Providing clear, in-context guidance for complex workflows
• Collaborating with the team to decide when removing features was a better UX choice than improving them

👩‍💼 Target audience:

The target audience is expanding drop-shippers and print-on-demand owners who want a tool to track their true profit, sync costs, and report on net profit.

II. Problems

The COGS Setup feature was:

• Unclear: Users misinterpreted terminology and controls
• Hard to navigate: Advanced features were hidden or unlabeled
• Inefficient: Certain workflows required too many steps
• Overwhelming: Underused features cluttered the interface

This led to incorrect COGS configurations, low feature adoption, and reduced trust in TrueProfit’s reports.